Promote your participation in the African Congress on Sickle Cell Disease by engaging media in a variety of ways! We have outlined a number of ways you can
Engage Online Media
Maximize online media opportunities as many print outlets are now posting their stories online first.
- Connect with us online to promote what you’re doing at the Congress and get even more exposure.
- Tag your Congress related content, blog posts, photos and videos with #ACSCD2019
- Upload the Congress logo to your web site with a link to releases related to the Congress. Assets will be available soon in the ACSCD Toolkit.
- Follow us on Twitter @ACSCD_Conf
- Follow us on Instagram
- Connect with us on LinkedIn and start discussions
- Visit our YouTube channel and suggest videos to post
- Share and tag all of your photos with #ACSCD2019
- Share Congress news, information and relevant editorials with your contacts and promote your activities at Congress in the process.
- Leverage new media tools like podcasting, vodcasting, and blogs to extend your reach.
Engage Traditional Media
Notify Media in Advance
Share relevant releases with reporters in advance, since they will begin searching for story ideas two-three weeks before the event. Maximize your chance of being noticed by creating strong messages and effective press materials. Keep hard copies of your press materials on-hand and post them on your Web site.
Target Your Local Press
Engage your local media. Talk about your role in driving advocacy and inclusion in your area. If you are holding a press conference, make sure to send an advisory to your local newspaper and business media who may want to cover remotely. Offer to pen op-eds previewing your press conference announcements.
Provide international or regional story angles that help tell your story. If you head an international delegation, host a special event and invite media to meet your dignitary, public official or ambassador.
Request the Media List
An initial list of registered media expected to attend the Congress will be made available in September 2019. The list will be shared every two weeks until the first day of Congress. For more information and to be added to the distribution list, please contact Reyzie Zec-Ade.
Hold a Press Conference
A Press Room will be available during the African Congress on Sickle Cell Disease for registered Congress attendees who wish to hold press conferences. ACSCD will provide seating for 30+ people, a podium including a microphone and sound system, an LCD projector, and a projection screen. Please bring your own laptop for PowerPoint presentations. ACSCD will provide speaker phone capability in the press conference room. Organizations holding press conferences will be responsible for providing call-in numbers for their event and for promoting call-in information to reporters who are covering it remotely. Press conferences will begin each hour, on the hour, and may last no longer than 45 minutes. Organizations may reserve only one 45 minute time slot. Applicants will receive notification of their assigned time and location in early October 2019. Each organization approved for a press conference will be entirely responsible for promoting the event.
Create Word of Mouth Buzz
Make sure your organization’s attendees are aware of the press conference, and have copies of the advisory. Arm everyone with an elevator pitch and key messages for their networking.
Preview Your Press Conference
Place an op-ed with a target media outlet to run the morning of the press conference. Submit a related blog post in advance of the press conference to Reyzie Zec-Ade for possible inclusion on ACSCD’s blog.
Help Reporters Cover the Event Remotely
Talk to reporters who are remote about covering your press conference, interviewing experts and getting early copies of press materials.
Draw Media Attention to Your Booth
Make the most of your exhibit space or pavilion by inviting media to your booth for exclusive access to senior leadership or special events. Create demonstrations of your company’s innovations or models that help to explain and simplify your organization’s projects, initiatives or science.
Mention the 2019 African Congress on Sickle Cell Disease in your company’s communications efforts. Also, list your booth number on press materials so media can locate your booth in the ACSCD Exhibition hub. Provide ample contact information while on-site and check your messages frequently leading up to and during the event.